Q: What is your business plan?
A: I write hardback books for money.
Q: Like Ernest Hemingway.
A: Yes.
Q: How’s that plan working?
A: It started as a five-year plan. Then it became a ten-year plan, then 20-, now 40-.
Q: So it’s not working?
A: No, it is. They’re playing into my hands.
Q: How so?
A: William Black says Timothy Geithner has failed at everything he’s done.
Q: Why does he keep being promoted?
A: Because he’ll say what the people who promote him want him to say.
Q: Even though he knows it’s foolish and wrong?
A: Yes.
Q: And the people who are succeeding as writers are saying things that are foolish and wrong?
A: Yes.
Whereas every word I have written has been suppressed by
Q: So you are just waiting to achieve critical mass to burst on the scene. Out of nowhere.
A: Yes.
Q: And how do you make that happen?
A: I post my books online, daily, as I write them, at The Daily Bulletin.
Q: Is this viral marketing?
A: No. It’s the greenapple quickstep.
It’s attraction rather than promotion.
Q: So, someone who is looking for what you are doing will find you?
A: Yes. From the explosion in the charnel house.
I fly beneath the radar but I register on the seismograph.
Tellurian vibrations.
I don’t market myself.
I’m a producer, not a marketer.
Q: All books are about their own conditions of production.
A: Yes.
I write as I please.
If I think it, I write it.
If I write it, I publish it.
Without waiting for permission. From a committee who knows less about what I am trying to do than I do, or has other goals entirely.
My goal is to discover what I am going to do.
In the data.
Discover the shape in the data, not impose a form on it beforehand.
That’s the difference between creating art and marketing a product.
Marketing puts the cart before the horse. It’s ass-backwards.